![]() Use the right email-safe font, and your customers might read 2x more of your email before taking action or moving on to the next one. Maximize your recipient’s time: People take twice as long trying to read fancy fonts, but they only spend an average of 11 seconds on an email.Instead of just rattling on about design and branding (which have plenty of merits), let’s look at some data-backed reasons for finding the right email font for your campaigns: Why does choosing the right email font matter? We’re glad you asked. While this might not sound like a problem, it can impact your emails’ overall design, layout, legibility, and quality. Why? Because email clients often don’t display specific special fonts and will default your text to a fallback font (likely one of the email-safe fonts listed below). Resist the urge to use any ol’ font willy-nilly. Instead, these give you the best shot at preventing your font from being altered. ![]() However, email-safe fonts aren’t foolproof. You can (generally) expect these different fonts to load in your recipients’ email inbox, regardless of if they use Outlook or Gmail or an Android or iPhone.
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